YAhealth App Social media Challenge

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Heading: Brand New Smartphones are awarded to the Winners of YAhealth Social Media challenge!

CHB, in collaboration with USAID-INGOBYI Activity, conducted the YAhealth social media challenge to promote the App. This was an awarded massive and participatory social media challenge aiming to introduce and increase the visibility of the YAhealth App to the public (beneficiaries). It was conducted on social medias and 1 twitter; 1 Instagram and 1 App best referrer winners were awarded with brand new smart phones.

Before the Challenge, a webinar of 50 participants including 30 social medial influencers was conducted. The webinar aimed at raising awareness of YAhealth App among youth representatives and social media influencers, ensuring their participatory role in promotion of the App, introducing participants on YAhealth social media challenge, and training Participants on use of YAhealth app. 

This one-month challenge (Feb 7th-March 4th, 2022) looked to raise awareness of YAhealth App to social media influencers and social medial users, increase awareness on the download and use of the YAhealth application, sensibilize young people on the use of YAhealth and creating ambassadors for the Application. It was open to everyone who uses twitter, Instagram& Facebook and whoever was able to refer others through the app. The contestants through social medias used either the designed posters, self-shot video or a screenshot of any feature or content of the app to share the app promotional and attractive messages on their handles. For the app users, they could sign up to get the referral code to attract as more downloads as possible through that referral code.

OUTCOMES OF THE CHALLENGE;

photo 1: Challenge winner on I.G being awarded                       photo 2: Challenge winner on Twitter being awarded

photo 3: The best App referrer being awarded

This Application aims at creating a rapid demand and increasing awareness and uptake of Family Planning/Sexual and Reproductive and Mental Health services amongst youth and adolescents. 

You can access the YAhealth Application through the below links: